It helps establish site architecture, distribute link equity, and provide a better user experience. By compiling helpful resources and promoting them to your target audience, you can attract natural, high-quality backlinks from websites that appreciate your content. Analyze their keyword mix, search volume, difficulty, and rankings to understand their SEO strategies and identify potential gaps or opportunities for your website. Keyword research is the basis for any good strategy to get your website to rank higher on search engines like Google. Addressing these basic technical SEO elements can ensure your website is search engine-friendly, user-friendly, and well-positioned to achieve strong organic rankings.
Tools for Tracking CR and CTR
But what are the most important factors for YouTube SEO and how does it look like in practice? In 4 simple steps, you get closer to the goal reaching the top of the YouTube ranking. It is rated very positively by the YouTube algorithm if a video is the first to be viewed in the current session, e.g. if the video is accessed via an external link. This video finally leads the user to the platform and if this ideally leads to a longer session, the video will be ranked higher. When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search.
#3 – Meta Description Contains Keyword
You can fix this issue by securing an SSL certificate for your site. Google allows a few different options for creating a mobile-friendly site. One of the most common methods is using responsive design to display your website content appropriately for the device’s screen size. But that isn’t the only reason mobile friendliness is so important. Google uses a mobile-first index, SEO Anomaly which means its crawlers focus on the mobile version of any website.
Make sure any content you create is high quality and optimized for local search. If users click on your content and immediately decide it’s not for them, you’ll end up with a high bounce rate, which sends a signal to Google that your content isn’t solving users’ queries. If you’re not confident you can write compelling local content yourself, consider hiring a writer with experience in SEO.
- Google ranks websites based on multiple factors, including content quality, backlinks, page speed, and user experience.
- Learn more about targeting this AI experience with our guide to Bing’s generative search.
- For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources.
- Each contributes to the broader picture of your local SEO efforts.
- E-E-A-T is particularly important if results could impact the user’s health, finances, or safety.
Bounce Rate and Average Time Per Visit
You want to prioritize keywords that score at least a 2 and above. Just because a keyword exists doesn’t mean it’s the right one to target. Want to see how Chatmeter can help your business dominate Google Maps?
